About Our Studio

Pioneering a new era of storytelling

Originally established in 2015 as a division of Industrial Light & Magic and Lucasfilm, our studio has released multiple award-winning experiences in the immersive storytelling space for Star Wars, Marvel Studios, and more.

Our team spans global locations with a unique blend of expertise that brings together traditional film and games development. While our backgrounds may vary, we have one thing in common: passion for innovation in storytelling.

Guiding Principles


Photograph by Paul Warchol

San Francisco

Founded in 2015, ILM Immersive, previously known as ILMxLAB, was established at the Lucasfilm and Industrial Light & Magic (ILM)  office at the Letterman Digital Arts Center in the Presidio, San Francisco. 


Since 2015, we’ve been pushing the state of the art in innovative storytelling to fan and critical acclaim. With over 25 awards and nominations garnered since our founding, our body of work is unrivaled in the immersive industry.