About Our Studio

Pioneering a new era of storytelling

Originally established in 2015 as a division of Industrial Light & Magic and Lucasfilm, our studio has released multiple award-winning experiences in the immersive storytelling space for Star Wars, Marvel Studios, and more.

Our team spans global locations with a unique blend of expertise that brings together traditional film and games development. While our backgrounds may vary, we have one thing in common: passion for innovation in storytelling.

Guiding Principles


San Francisco

Founded in 2015, ILM Immersive, previously known as ILMxLAB, was established at the Lucasfilm and Industrial Light & Magic (ILM)  office at the Letterman Digital Arts Center in the Presidio, San Francisco. 
Photograph by Paul Warchol


Opened in 2022, our Singapore studio has continued the company’s emphasis on immersive, real time storytelling and is based in the Industrial Light & Magic (ILM) office, which has been operating there since 2006.


Since 2015, we’ve been pushing the state of the art in innovative storytelling to fan and critical acclaim. With over 25 awards and nominations garnered since our founding, our body of work is unrivaled in the immersive industry.